Kylie Jenner’s butt cream company says they didn’t pay for endorsement

Kylie Jenner’s trend of posting uncomfortable selfies continues with this bikini shot. Yesterday, we talked about Kylie’s tush-centered selfie, in which she endorsed butt-plumping cream made by PureLeef. Kylie loves the company’s products because they use all-natural ingredients. The cream claims to puff up fat cells in the targeted areas, which is scientifically impossible. Some people do buy these creams, and they swear by the effects. I don’t believe any cream can achieve a dramatic butt-increasing effect, and it cracks me up that people rub cream on their tushes while trying to achieve a Kardashian butt.

Here’s the thing. Kylie belongs to the Kardashian klan, but she carries Jenner genes. Kim’s has always claimed that her prominent butt is due to her father’s Armenian genes. Kylie does not carry those genes, but she’s still looking to achieve the Kardashian booty with this cream, I guess. TMZ spoke with PureLeef, which denies any role in Kylie’s Instagram post:

PureLeef, the body plumping cream company that got a huge lift from Kylie Jenner, claims she did it all on her own, for free.
Kylie, who turns 18 August 10, got tons of backlash for what some say is an inappropriate Instagram photo promoting the company’s butt enhancement and breast plumping creams.
A lot of people are calling BS, saying she got her butt and boobs from surgical knives, not cream.
But the company insists the endorsement was unsolicited. They say they didn’t pay Kylie, but they don’t say if any money went to anyone else Kardashian related.
It’s interesting … the company is big on parental controls, saying they urge parents to get involved if the user is under 18. It’s unclear if this is an endorsement or a shot at Kris.
As for the cream, PureLeef boasts, “We feel our way is much safer and less final than surgery or black market ‘butt injections’ all while producing real results.”

[From TMZ]

The motivations here are interesting. PureLeef may have been quick to deny their involvement with Kylie because, yes, she’s still a minor. It looks skeevy for any teenager to post butt photos on Instagram, and Kylie does it all the time. PureLeef doesn’t want to be associated with the permissive tendencies of Kylie’s parents. The company is smart to get a plug in with TMZ while also denying paying Kylie.

Kylie’s motivations are an entirely different story. She may have wanted her followers to believe she was getting paid to sell the plumping cream. That way, she has another built-in excuse for her changing body, which also tells me we should expect other changes in the near future. Sad.

One more thing. Kylie, Kendall, and a few friends dressed up as angels for fun.